![]() ![]() Specify exactly which posts/pages your forms appear on.Create pop-up, slide-in, fixed bar, below posts/pages, and widget forms.If you’re looking for a solution that can also handle the design, automation, and sending of your email marketing campaigns, this is a great choice! This is our own addition to this list, following the launch of our new form editor! MailPoet is an easy-to-use email marketing plugin that offers a wide range of functionality. Advanced page-level targeting and behavior personalization.Supports popular email marketing services, including MailPoet, Mailchimp, Aweber, GetResponse, and Hubspot.Create lightbox and fullscreen pop-ups, floating bars, slide-ins, mobile, and in-post campaigns.User-friendly drag-and-drop builder and templates.This plugin has been around for a while and highly regarded as a feature-packed WordPress plugin that will help you grow your email list with high-converting opt-ins. One of the most popular tools around for capturing emails is OptinMonster. While there are many great opt-in plugins available for free in the plugin repository, you’ll want to check out the premium options below if you’re serious about email marketing. There are many different WordPress plugins, all with different features, and with a variety of price points. Ready to add an email opt-in to your site? Fortunately, you’ve got plenty of options. This is why we recommend A/B testing as many form types as possible to find the best performing opt-in for your site. Overall, the form type you use will depend on your website, your visitors, and the goals you set. Floating bars – OptinMonster ran a case study where the conversion rate was 6.62%.In post – SEO expert Matthew Woodward ran an experiment and converted 4.3% of website visitors using in-post opt-in forms. ![]() In some cases, just 0.3% conversion rate. Sidebars – Crazy Egg ran multiple case studies and found sidebars were one of the worst converting parts of a site.Slide-ins – On average, slide-ins enjoy a conversion rate of 1.90%, according to Sumo.Pop-up – On average, pop-ups have an average conversion rate of 3.09%, according to Sumo.But you should also be aware that there is no hard data on this rather, the available information and stats come from case studies as opposed to definitive research. You must make your signup form works hard for you. Interested in how the different form types convert? Why email opt-ins are so effective: What the research says You might also consider capturing emails before launching a website. ![]() But if you’re using a solution that doesn’t provide opt-in forms or you want full control over how your opt-ins look, there are plenty of WordPress email opt-in plugins that can help grow your email list. Most WordPress email newsletter plugins, like MailPoet, come with some kind of opt-in feature. According to Litmus, brands that describe their email marketing programs as successful generate an average email marketing ROI of $42 for every $1 spent, while average email programs report a ROI of $37 for every $1. Opt-ins are a popular tool for passively collecting email addresses, in effect giving site owners a second chance at wooing visitors back to convert them into a paying customer via email marketing.Įmail converts better than any other marketing channel. Psst! All of these form types are now available in MailPoet! Take a look □ Why use email opt-ins? They can help break up long-form blog articles while grabbing the visitor’s attention and collecting their email. In-post opt-ins are opt-in forms that are displayed within the content of a page or post. There are many different types of opt-ins, but here are the most common ones you’ll come across: 1. It’s a practice that helps weed out fake and mistyped emails, and ensures the people who are subscribing to your email list actually want to receive your emails. CAN-SPAM Act of 2003, and similar laws in other countries, sets rules and requirements for commercial email, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.ĭouble opt-ins (which are included in MailPoet) add another step to the process by requiring users to confirm their email. In March 2019, spam messages accounted for 56% of email traffic. In 2018, 281.1 billion emails were sent and received daily. Giving users the option to opt-in and opt-out of email marketing isn’t just the right thing to do, it’s also required by law. Opt-ins (and opt-outs) are required by law An example of the email opt-in MailPoet displays throughout this website. ![]()
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